If you want to move people, you must learn to understand what they are moved by!
A frequently asked question in the course of the development of a new product is: what is actually at the root of planning – the product or the target group? Successful companies distinguish themselves through consistent focus on the needs of the customer segments they address, as adequate satisfaction of customer needs leads to the desired consumer behavior. At emporia 30 employees work in the R & D department to optimize products. They base their work on scientific studies, specifically initiated surveys and on the direct feedback from consumers through user tests.
In section emporiaQUARTERLY we give an insight into our results.